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Showstudio Fashion Revolution at Somerset House

December 17th 2009 07:38
On November 27, 2000, Nick Knight launched his fashion website Showstudio.com. Harnessing photography, film, performance and art to the infinite possibilities of the internet, while creating hitherto unheard of opportunities for dialogue and participation from its audience, Showstudio is a window to a whole new fashion world. Showstudio Fashion Revolution, brings the best of Nick Knight’s website out of cyberspace and into the amazing exhibition space of Somerset House.

Showstudio Fashion Revolution
An exhibit at Showstudio Fashion Revolution



The exhibition starts with a step through the looking glass; the magical mirror room shows all those who pass through it as infinite images. Then follows a visual, tactile and aural extravaganza where visitors can step into the fashion scene, see and hear how the great masters create, add their thoughts and live out their own designer dreams.

They can post their reactions on a digital sculpture of Naomi Campbell and see them projected across her colossal surface while a microphone picks up and plays back their spoken reactions. They can see the latest catwalk clips or dress model Liberty Ross in a live interactive photo shoot. They can step inside a live studio space while world famous fashion photographers work. Daniel Brown and Nick Ryan’s "The Sound of Clothes; Synaethesia" allows them to experience the music of a jacket by dragging a mouse across a photograph! "Casting" invites every visitor to the exhibition to participate in a virtual casting session by recording their own particular look.


What’s more there are 16 fabulous fashion films showing "clothing as it behaves on the body" by masters like Nick Knight, Ruth Hogben, Gareth Pugh and by the legendary Kate Moss. Then there are 9 computer screens showing more.

This is much more than an exhibition, it's an experience and an adventure.

Yes and it even includes clothes!
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